Isis 8.0, More Famous After Removing the Name Tag

Icis 8.0 ECO

[Asia Economy Reporter Seungjin Lee] Lotte Chilsung Beverage's ‘Icis 8.0’ is gaining attention in the domestic bottled water market.

Lotte Chilsung Beverage has strengthened the brand competitiveness of Icis 8.0 by launching products in various sizes and eco-friendly options. In January last year, it introduced the ‘Icis 8.0 ECO’ 1.5ℓ product, the first domestic bottled water brand to remove the label from the PET bottle body. In June, it further expanded the range by adding 500㎖ and 2ℓ products, popular sizes among consumers, contributing to the expansion of the domestic no-label bottled water market.

In February this year, the label attached to the caps of Icis ECO (1.5ℓ and 2ℓ, two types) PET bottles produced for bundle packaging was removed. Although the no-label bottled water cap labels indicating the water source and mineral content were previously naturally removed by consumers during drinking, making separation and recycling easy, these labels were also eliminated to ensure that no plastic waste is generated.

Lotte Chilsung Beverage signed a business agreement with the Ministry of Environment to use transparent PET bottles without brand bands. Bundle-packaged products will have labels completely removed, while individually sold products will have labels attached to the bottle caps in accordance with government policies.

Launched in August 2011, Icis 8.0 contains slightly alkaline natural mineral water with a pH of 8.0, as its name suggests. Natural mineral water refers to water that has seeped through rock crevices or underground, dissolving various minerals over a long period before surfacing. Icis 8.0 features water with a hardness of 60?80 mg/ℓ, rich in alkaline minerals, characterized by a smooth throat feel.

A Lotte Chilsung Beverage official said, "Icis 8.0 is growing as a bottled water brand loved by people of all ages with its vibrant pink label and eye-catching package design, as well as its healthy slightly alkaline pH 8.0 water. Since the launch of Icis 8.0 ECO in January last year, we have been leading various packaging improvements for eco-friendliness and will continue to strengthen our competitiveness as an eco-friendly bottled water brand."