Hyundai Construction Develops New Hillsstate Design 'Gen Z Style'

Collaboration with Global Color Master Massimo Caiazzo and Space Directing Specialist
Design Utilizing Unique Patterns, Pilot Application Scheduled for Second Half of This Year
Distinctive Hillstate Brand Strategy... Upgrading Residential Spaces into Art

A tea house within the Hillstate complex featuring a 'GEN Z style.' / Photo by Hyundai Engineering & Construction.

[Asia Economy Reporter Jo Gang-wook] Hyundai Engineering & Construction announced on the 24th that it will develop and apply a new ‘GEN Z (Generation Z) style’ featuring new colors and patterns to the design of its apartment brand ‘Hillstate.’

The ‘GEN Z style’ was created in collaboration with Massimo Caiazzo, a world-renowned color master known as the magician of colors and vice president of the International Association of Color Consultants (IACC), and BE:A Company, a space directing specialist firm. Through its unique variety of colors and patterns, it aims to breathe sophisticated and stylish design inspiration into the standardized apartment designs.

Hillsstate mobile application applying 'GEN Z style.' / Provided by Hyundai Construction.

Hyundai Engineering & Construction plans to implement total design by integrating design manuals across various fields through this development, leading future residential trends and maximizing brand value through design upgrades based on diversity and scalability.

This development selected design elements that can maximize customer experience through in-depth case studies and consumer analysis. It considered not only the places where customers’ eyes follow?from the distant view, entrance, and external complex spaces to the interior of the units?but also the touchpoints customers physically interact with from multiple angles. Hyundai Engineering & Construction explained that by applying specialized designs at interaction points with customers, it will add points and enhance edges to establish Hillstate’s strengthened visual identity.

Hillstate Generation Wall Pad Applying 'GEN Z Style'. / Provided by Hyundai Construction.

This will begin with pilot applications to Hillstate’s gatehouses, underground parking lots, and pilotis designs starting in the second half of this year, and gradually expand to overall design through upgraded application plans.

A Hyundai Engineering & Construction official said, “By leading a high-quality lifestyle, we expect to lead future residential trends not only in products but also in design aspects,” adding, “We will strive to maximize customer satisfaction by enhancing the Hillstate brand value through smart design.”