Green Aloe AloeSte, Selected for the '2021 National Brand Awards by Chosun Ilbo' in Aloe Cosmetics Category for 4 Consecutive Years

Green Aloe’s ‘Aloeste’ (CEO Jeong Gwang-sook) has proudly been selected for the ‘Chosun Ilbo 2021 National Brand Awards’ in the aloe cosmetics category for four consecutive years, thanks to its differentiated competitiveness.

Among domestic cosmetic brands growing in the global market, the secret to ‘Aloeste’ winning consumers’ hearts lies in its development of stabilized eco-friendly products that consider healthy skin, delivering customer satisfaction.

Aloe, known for its excellent skin soothing and moisturizing properties, contains USDA-certified organic aloe, and functional ingredients are also included by discovering new natural materials.

In particular, with a management policy of not using a single percent of Chinese raw materials, Aloeste spares no investment in R&D focused on new materials, and secures differentiated competitiveness by containing lavender water, an essence ingredient, instead of purified water used as the base of cosmetics.

Additionally, instead of synthetic preservatives that act as transdermal toxins to the human body, Aloeste stabilizes products with natural ingredients, building its unique brand value.

Products containing 100% organic aloe extract instantly soothe the skin, replenish moisture, and prevent evaporation.

Moreover, oligo-hyaluronic acid hydrates the dermis layer, and plant-based collagen and marine collagen manage the elasticity of the dermis layer. These are stabilized with natural ingredients, making them gentle enough for sensitive skin.

Furthermore, Aloeste contains various multifunctional plant extracts, including four types of fermentation filtrates and three types of stem cells proven by dermatological science, enabling home care management of concerns such as elasticity, wrinkles, pores, whitening, and skin texture.

Even the sunscreen, an essential item for all seasons, contains aloe to protect skin damaged by UV rays and includes ingredients like peptide complexes.

Jucha-mi, head of the Green Aloe Research Institute, stated, “Aloeste is focusing on developing eco-friendly cosmetics free of harmful ingredients,” and presented the vision that “it will grow into a brand that enhances national competitiveness through innovative ideas.”