[Asia Economy Reporter Kang Nahum] The number of participants in KakaoTalk Shopping's 'TokDeal' has increased by 125% over two years since its launch.
Kakao Commerce announced these results on the 23rd to mark the 2nd anniversary of TokDeal's launch.
The cumulative number of products offered through TokDeal has now surpassed 380,000, more than triple the 110,000 products available at the 1-year anniversary.
Additionally, the cumulative number of TokDeal participants increased by 125% compared to 2019, and the number of KakaoTalk Shopping channel friends grew by 700% from 2019, reaching 4.2 million.
Notably, the repurchase rate of TokDeal currently stands at around 86%, indicating that 4 out of 5 TokDeal buyers have made repeat purchases through TokDeal. This is approximately a 20% increase from last year's repurchase rate of 69%.
The most popular category in TokDeal was 'Processed Foods,' and the product with the highest number of participants during the TokDeal availability period (79 hours) was 'Bottled Water,' purchased by 203,000 people. The TokDeal product with the highest transaction amount was 'Home Appliances,' with a wireless vacuum cleaner recording transactions worth 1.115 billion KRW.
To celebrate TokDeal's 2nd anniversary, KakaoTalk Shopping is running the 'Bundle Up and Save! Happy Together Deal' event until the 24th. From the TokDeal products scheduled for sale from the 25th to the 30th, customers can vote for the 'most desired product.' If the voting reaches a target of 5,000 votes, voters will receive a 50% discount coupon (up to 50,000 KRW).
The voting products include popular items from various categories within KakaoTalk Shopping, such as Apple iPads and hotel gift certificates. Customers who share information about this event with friends via KakaoTalk will earn 'Kakao Shopping 200 points.' Participation is allowed up to 10 times per person, with multiple entries permitted.
A KakaoTalk Shopping official stated, "We will continue to evolve our relationship-based 'discovery service' optimized for KakaoTalk to grow into a leading shopping service in Korea."
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