McDonald's BTS Set Surpasses 1.2 Million Units Sold

[Asia Economy Reporter Lim Hye-seon] McDonald's announced on the 23rd that 'The BTS Set,' presented together with BTS (Bangtan Sonyeondan), has surpassed cumulative sales of 1.2 million units.

Since its release on the 27th of last month, 'The BTS Set' recorded sales of over 1.2 million units domestically in less than a month until the 21st of this month. This is an unprecedented sales figure for a single set. In particular, it is the first time that a set composed of side menu items has recorded sales exceeding 1 million units in a short period.

The set consists of 10 pieces of McNuggets, medium French fries, a medium drink, and sweet chili and Cajun sauces, which are BTS's favorite menu items.

It is the first time in McDonald's 'Celebrity Signature Menu Program' history that the set is offered to customers in 50 markets worldwide, beyond a single market.

Additionally, from the 27th of last month when The BTS Set was launched until the 21st of this month, the daily average sales of 'McNuggets' in Korea surged by 250% compared to the daily average of the four weeks before The BTS Set launch.

A representative of McDonald's Korea said, "Since the launch of The BTS Set, many customers of all ages have been enjoying it, resulting in remarkable sales figures," and added, "With about a week left in the sales period, we expect even more customers to visit."