Orion Selects Park Jin-young as Advertising Model for Dr. You Jeju Lava Water

[Asia Economy Reporter Lim Hye-sun] Orion announced on the 23rd that it has selected singer and producer Park Jin-young as the advertising model for Dr.You Jeju Lava Water.

Orion plans to actively utilize Park Jin-young's image, who understands the importance of drinking water and holds a strong belief in it, to emphasize the message "The standard for choosing good water = hardness," and target the summer water peak season market amid the early arrival of the heatwave. This advertisement will be released next month on TV as well as on Orion's official YouTube channel, blog, Facebook, and Instagram.

Dr.You Jeju Lava Water is made using Jeju lava seawater, which is rich in minerals such as calcium and magnesium. Checking the product's nutritional information, it contains 132mg of calcium, 44mg of potassium, and 18mg of magnesium per 2L. The hardness, which indicates the amount of calcium and magnesium dissolved in the water, is 200mg/L, classifying it as hard water. In March, it received the highest score of 89.75 points among 74 products sold domestically at the '5th Drinking Mineral Water & Water Purifier Taste Evaluation' conducted by the Korea International Sommelier Association.

An Orion official explained, "After confirming the advertising model, Park Jin-young held video conferences with the Dr.You Jeju Lava Water development researchers and marketing staff to analyze the product, and personally visited the Dr.You Jeju Lava Water production plant located in Gujwa-eup, Jeju City, to tour the production facilities and the promotional center."