"Differentiated New Product Sell-Out Streak"... CU's Alcohol Sales Up 35%, Record High

Retro beer series sold at CU.

[Asia Economy Reporter Lim Chunhan] CU announced on the 22nd that its overall alcoholic beverage sales increased by 35.5% compared to the previous year, driven by the continuous popularity of differentiated products launched since early this year. This is the highest sales growth rate in the past five years.

In January this year, CU's signature wine mmm(Um)! 1st edition Spanish red wine sold all 110,000 bottles within 40 days, and with three additional restocks, cumulative sales have reached 400,000 bottles to date. Thanks to the success of the red wine, the mmm! 2nd edition French white wine Sauvignon Blanc, released this month, sold out its initial stock of 50,000 bottles within three days of ordering.

In April, GomPyo wheat beer, which became available for mass supply through consignment production, surpassed steady sellers from major manufacturers to become CU's top-selling beer within just two days of expanded supply. Production could not keep up with sales, and even after increasing output, orders were suspended twice more. GomPyo wheat beer resumed sales on the 20th. The Baekyang BYC Bien Lager, released last week, is also receiving a positive response. This product also sold out its initial stock of approximately 400,000 units within two order cycles and has shown a sales rate exceeding 80% within three days of release.

A BGF Retail official said, “Recently, convenience stores have been continuously introducing new and unique alcoholic beverage products, delighting drinkers as modern-day taverns. We will continue to build an unrivaled position as the leading alcoholic beverage retailer in the convenience store sector through products and marketing that cater to customers' diverse drinking preferences.”