[Asia Economy Reporter Bu Aeri] Naver's startup incubation organization D2SF announced on the 22nd that it has made new investments in augmented reality (AR) and video semiconductor startups.
The startups receiving investment are 'Recon Labs,' which developed an AR commerce solution based on three-dimensional (3D) reconstruction technology, and 'Blue Dot,' which developed a semiconductor-based video processing and compression solution.
Recon Labs developed an AR commerce solution that automatically generates a 3D model and displays it on the web when a product photo or video is taken with a smartphone camera. They plan to officially launch the solution within the year and are also discussing cooperation with LG Hausys, Pinzle, and others for implementing interior AR.
Blue Dot developed a solution that maximizes video processing and compression performance based on programmable semiconductors (FPGA). Software alone has limitations in coping with the rapidly increasing high-definition video traffic, but Blue Dot goes a step further by optimizing the entire structure from semiconductor design to algorithms specifically for video.
Yang Sang-hwan, leader of Naver D2SF, said, "Users in online commerce and video content industries want new and higher-quality experiences, but existing technologies have limitations in meeting these demands. We will actively support vibrant exchanges with various Naver platforms such as shopping and video."
Meanwhile, since its launch in 2015, Naver D2SF has invested in 70 technology startups to date.
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