LG Electronics Holds Blood Donation Campaign in Moscow, Russia

Noh Young-nam, Head of LG Electronics Russia Corporation (second from the right in the front row), is participating in a blood donation event.
[Photo by LG Electronics]

[Asia Economy Reporter Kim Heung-soon] LG Electronics recently announced on the 22nd that it conducted a blood donation campaign with the local construction and real estate development company 'Krukus Group' in Moscow, Russia. This event is part of LG Electronics' brand philosophy campaign 'Life is Good,' which pursues a beautiful life. It was organized to raise awareness of the importance of blood donation in the Russian community and to fulfill corporate social responsibility. Previously, LG Electronics was the first company among those operating locally to collaborate with the Russian government and has held over 100 blood donation events since 2009. Blood donation events were also held in March and May of this year, respectively.