KOTRA, Online Forum on Strategies for Overseas Expansion in the Digital Transformation Era

[Asia Economy Reporter Kim Heung-soon] KOTRA announced on the 22nd that it will hold the 'Overseas Expansion Forum in the Era of Digital Transformation' online to strengthen the digital marketing capabilities of Korean companies.

At the forum held on the 23rd, KOTRA will examine digital transformation trends in major overseas countries such as the United States and China and the resulting market opportunities. Industry experts will present sales strategies and customer management methods for export companies in the non-face-to-face era. KOTRA also plans to introduce its digital marketing support services and platforms.

This forum was organized to help Korean companies respond quickly amid the accelerated digital transformation worldwide following COVID-19. KOTRA President Yoo Jung-yeol said, "Even after the end of COVID-19, non-face-to-face economic activities and digital transformation across society will expand and strengthen further. KOTRA will actively transition its export support system to a digital method to contribute to Korean companies securing global markets in the post-COVID era."

The Overseas Expansion Forum in the Era of Digital Transformation can be watched live by anyone on the YouTube channel KOTRA TV.