December & Company Asset Management "Fint Surpasses 50 Billion KRW in Discretionary Investment Assets"

[Asia Economy Reporter Minji Lee] December & Company Asset Management announced on the 21st that the assets under management (AUM) of the AI-based easy investment financial platform ‘Fint’ have surpassed 50 billion KRW in contract amount.

This milestone of Fint’s AUM exceeding 50 billion KRW was achieved solely through its non-face-to-face discretionary investment service. Unlike ‘investment advisory’ which only provides advice on financial investment products and requires customers to make investment decisions, purchase products, and manage them directly, Fint offers a ‘discretionary investment’ service where AI automatically manages portfolio composition, buying and selling of products, and rebalancing based on the customer’s financial preferences by entrusting investment decisions to the platform. Despite a minimum operation amount of only 200,000 KRW, the service reached 50 billion KRW in discretionary investment assets in about two years since its launch.

Fint’s key indicators are also showing rapid growth. Compared to the same period last year, the discretionary investment assets (AUM) increased more than 4.5 times within one year, surpassing 50 billion KRW, and the cumulative number of members surged from 105,000 to 487,000. The cumulative number of accounts opened also increased sixfold from 20,000 to over 120,000, achieving record-breaking results.

Most notably, the proportion of customers who consistently made additional investments rather than one-time investments was evenly distributed across all age groups. In fact, 53% of Fint customers who started investing increased their investment amount through additional deposits. Their initial investment averaged 760,000 KRW, while the additional investment averaged about 2.1 million KRW, which is approximately 2.8 times higher.

Fint, the first AI non-face-to-face discretionary investment service in Korea, lowered the entry barrier significantly by applying proprietary AI technology to the one-on-one customized discretionary investment service, which was previously considered exclusive to high-net-worth individuals, allowing the general public to enjoy it. Especially, it has become a new investment trend in the untact era due to the advantage that anyone can easily invest through a mobile app even without professional investment knowledge or a large initial investment.

Jung In-young, CEO of December & Company Asset Management, said, “While the increase in new customers is important, it is encouraging that existing customers are steadily increasing their investments, showing trust and satisfaction in Fint.” He added, “We will continue to advance technology and diversify services to provide optimal customized financial services and grow together with our customers as a comprehensive financial platform.”