Damyang Market Mall Hosts Live Commerce Marketing Event with Up to 25% Discount

On the 24th, Discount Sale of Local Processed Foods like Gimbukak and Jaban through 'Naver Shopping Live'

[Damyang=Asia Economy Honam Reporting Headquarters Reporter Kim Chunsu] Damyang County is focusing on revitalizing the regional agricultural specialty products online and offline platform, ‘Damyang Jangteo Mall,’ which was established to respond to the spread of online consumer culture.

According to the county on the 21st, from 5:30 PM to 6:30 PM on the 24th, processed local products such as gimbugak (seaweed crackers) and jaban (salted fish) will be sold at up to 25% discount through Naver Shopping Live.

The event will be held in collaboration with Qmong Store, which has 500,000 users, featuring comedian Bok Hyun-gyu as the show host. Participants in the broadcast celebrating the launch of the Damyang Jangteo Naver Smart Store will have the chance to win various Damyang specialty product prizes.

Live commerce is a marketing method that introduces and sells products through real-time video streaming on online platforms. Unlike TV home shopping, it has the advantage of communicating with viewers’ questions in real time via text, which has recently attracted attention.

County Governor Choi Hyung-sik said, “The Damyang Jangteo online and offline shopping mall offers a diverse range of high-quality agricultural products and trustworthy healthy food from Damyang County, so we ask for your great interest. We will properly organize and strengthen the non-face-to-face distribution network to turn the crisis of the COVID-19 era into an opportunity.”