Concierge Services Go High-End! ‘Gangnam Pienpolus Criache’ Attracts Attention with VVIP Customized Service

- Gangnam Area Luxury Homes Captivate Young Wealthy with Concierge Services Rivaling 5-Star Hotels...
- 'Gangnam Pienpolus Criace' Offering Unmatched High-End Concierge Services Scheduled for June Sale

The real estate market is experiencing a boom in concierge services. Concierge services refer to services that handle everything comprehensively according to the customer's needs, typically encompassing laundry, cleaning, food provision, valet, and other services offered mainly at luxury hotels.

However, recently, the importance of concierge services is rising not only in hotels but also in the housing market. As the younger generation in their 30s and 40s expands their influence in the housing market, they tend to prioritize convenience in their choice of residence. Consequently, concierge services are being actively introduced as a differentiation strategy to capture this young demand segment.

Especially in the luxury housing market, the level of concierge services is being elevated. Beyond simple lifestyle convenience services such as cleaning, laundry, and food provision, ‘high-end concierge services’ that enhance convenience in various areas including leisure, culture, and work are being offered to differentiate and upscale the product.

In fact, luxury residences offering high-end concierge services are popular in the sales market as well. ‘One Edition Gangnam,’ which was launched in February in Yeoksam-dong, Gangnam-gu, Seoul, recorded a high competition rate of up to 10.4 to 1 and was particularly attractive for providing high-quality concierge services such as mail and parcel services, hotel and airline reservations, and cultural classes.

An industry expert advised, “Concierge services have become so important in the housing market that they are no longer optional but essential. However, some residences offer only superficial services, which can lead to dissatisfaction during actual living. Therefore, it is crucial to consider whether the concierge service guarantees professionalism, as this can affect future satisfaction and value appreciation.”

Amid this, ‘Gangnam Pienpolus Criache,’ scheduled for sale this month in Gangnam-gu, Seoul, is drawing attention for planning to provide ‘high-end concierge services’ through a business partnership with a concierge service specialist company.

‘Gangnam Pienpolus Criache’ is a luxury residence located in Gangnam-gu, Seoul, consisting of 53 units in total: 29 urban lifestyle housing units and 24 officetels, spanning from 6 basement floors to 18 above-ground floors.

Looking at the concierge service segment, it is undoubtedly top-notch. The VVIP customized service operated by ‘Socio Living,’ a market leader in concierge services, guarantees high-quality service. Detailed services include hotel-style services such as valet and housekeeping, as well as other residential services like laundry, pet care, and on-site car wash. Notably, a customized secretary service via call center is also provided, adding clear differentiation.

The project also boasts premium design that completes a high-end lifestyle. The complex is designed as a ‘custom house’ where residents can personally select every color of finishes, furniture, and appliances throughout the home. The variety of color options allows residents to create a truly unique custom house, which is expected to captivate demand.

For example, the flooring uses matte, non-glossy Italian LEA stone tiles that naturally express the texture of stone while boasting durability, available in two colors. This can be upgraded to wide wood flooring (six colors in total) by Original Parquet, a premium Italian wood flooring specialist. Wallpaper is also selectable, offered in four colors.

The kitchen is furnished with Bulthaup, one of the world’s top three luxury kitchen brands, available in three colors. The stainless steel and wood countertops, as well as the color of the home bar between the back kitchen and island kitchen, can also be customized. Built-in wardrobes (three colors) and open shelves (two colors) can be chosen in preferred colors as well.

The brand premium is also anticipated. ‘Gangnam Pienpolus Criache’ shares the brand value of ‘Pienpolus,’ a high-end boutique version of ‘Cheongdam Pienpolus,’ the high-end officetel with the highest official land price in Cheongdam-dong, completed in July 2007. While Cheongdam Pienpolus was a high-end house with large units ranging from 88 to 316㎡, ‘Gangnam Pienpolus Criache’ is a compact high-end house with units from 39 to 59㎡, expected to become a landmark high-end residence for one- to two-person households.

The location is also advantageous. The complex is situated about 80 meters from Eonju Station on Subway Line 9, offering excellent commuting convenience. Through Eonju-ro, it has great accessibility to major Gangnam thoroughfares such as Teheran-ro, Dosan-daero, Hakdong-ro, and Dogok-ro, as well as to Nambu Beltway and Seongsu Bridge. Additionally, via nearby Bongeunsa-ro, access to business hubs like Gangnam Station and Samsung Station, as well as movement toward northern Seoul, is easy. Banpo IC is also nearby, facilitating entry and exit to the Gyeongbu Expressway.

Within about a 10-minute drive are Shinsegae Department Store Gangnam Branch, Galleria Department Store, Hyundai Department Store Trade Center Branch, E-mart Yeoksam Branch, COEX, CGV Gangnam, and Banpo Hangang Park, allowing for a rich leisure lifestyle.

Meanwhile, the housing gallery for ‘Gangnam Pienpolus Criache’ is planned to be established in Gangnam-gu, Seoul.