- Growing Importance of Spaces Dedicated Solely to Rest and Inspiration Away from Daily Life
- 'Dreamhouse Gallery' Gains Attention for Introducing a New Era Residential Concept Emphasizing Personal Space
As residential culture trends rapidly change, the future home is expected to increasingly require spaces that provide rest and inspiration, offering an escape from everyday life.
With the full onset of the contactless era due to the impact of COVID-19, roles that were not previously performed at home?such as work and study?have expanded. This has led to a growing importance of new spaces separated from daily life where individuals can recharge and develop themselves.
In fact, this awareness and corresponding movements are already progressing rapidly in the housing market. For example, in March, real estate information provider 'Zigbang' conducted a survey among users of its app regarding changes in residential space environments due to social changes caused by COVID-19. The top internal space function deemed more necessary than before was 'hobby, rest, and exercise functions (home training, home cafe, home bar, etc.)' at 47.9%.
Additionally, various newly coined terms that signify spaces solely for oneself are gaining renewed attention in residential culture phenomena. Representative examples include 'Namanui Ajit' (meaning 'my own hideout'), 'Man Cave' (a space within the home for men to relax or engage in hobbies away from family), and 'Querencia' (a Spanish term meaning a place of refuge).
Moreover, among asset owners and innovators, there is an increasing trend of purchasing second houses to utilize as such spaces, while those with limited financial means are redecorating their own residential spaces to create similar places of comfort.
Meanwhile, DL E&C’s No.1 lifestyle leading brand, ePyeonhansesang, which has been the unrivaled leader in the housing market for over 20 years and sets the standard for the most ideal residential culture demanded by the times, has attracted industry and consumer attention by presenting a new residential concept featuring such spaces at the 'Dream House Gallery' unveiled in Hannam-dong, Seoul, last April.
The ePyeonhansesang Dream House Gallery, under the theme 'The House of Dreams,' breaks the conventional concept of residential spaces by introducing general housing types ranging from 20 to 60 pyeong (approximately 66 to 198 square meters) with infinite possibilities, as well as a new studio-type housing optimized for 1-2 person households. Through this, it proposes various lifestyles that realize cozy sanctuaries, spaces of inspiration, and areas imbued with personal tastes.
First, the general housing type reflects lifestyles that enjoy diverse hobbies and cultures. It features fully independent children’s rooms equipped with hobby rooms, dressing rooms, and bathrooms, terraces that serve as complete resting places, and connected dining areas, deeply showcasing recent social issues and evolving lifestyle trends.
Additionally, the studio-type housing tailored to the lifestyles of 1-2 person households presents a new form of premium compact housing concept with hidden built-in closets, semi-open in-and-out kitchen types, and separate laundry spaces. It also features a structure that strengthens private spaces solely for oneself, including a separate dressing room, powder room, and bathroom connected to the bedroom.
Notably, it introduces a unique duplex studio housing type rarely seen in Korea, adding private garden spaces and bedroom-linked terraces to expand private, rest, and healing areas.
Furthermore, ePyeonhansesang attracts attention by simultaneously unveiling the premium landscaping concept ‘dePOEM Garden,’ which enhances the rest function of residential spaces, and a differentiated premium community showroom. The community showroom offers special experiences such as ‘Compact Fitness’ for enjoying a true wellness life, a ‘Culture Studio’ for personal or small-group cultural activities, and a multifunctional ‘Laundry Lounge’ that supports laundry and various other activities.
A DL E&C representative stated, "We have proposed a new residential concept that meets the era’s needs, reflecting the concept of ‘home’ as not just a place to live but another space that mirrors health, culture, and the diversified lives of individuals." They added, "Going forward, ePyeonhansesang will continue to do its best to present optimal residential spaces in step with rapidly changing housing trends."
Meanwhile, the Dream House Gallery, which presents this new residential culture, offers a variety of brand experience contents befitting its name, allowing visitors to comprehensively confirm the fully upgraded brand identity of ePyeonhansesang.
The Dream House Gallery is located in Yongsan-gu, Seoul, and its operation has been extended until August 31, 2021. It is open for viewing from 10 a.m. to 6 p.m. (closed every Monday), and as part of social distancing measures, only small-group private tours are available through a 100% online reservation system.
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