Concept502 'Lappi & Mow' Launch... Children's Furniture Satisfying Both Kids and Parents

Launching the 'Block-Style Rotating Bookshelf' That Spins Round and Stacks Neatly for Use

Concept502 Co., Ltd., a company specializing in solid wood furniture, has launched a children's furniture brand called ‘Rabbi & Mou’.

Rabbi & Mou is the fourth brand unveiled by Concept502, which has previously introduced a variety of solid wood furniture concepts including pet furniture, living furniture, and camping furniture. The brand aims to offer furniture that satisfies both children and parents by combining charming designs with functionality and safety tailored to children's needs.

The first product introduced after the brand launch is the ‘Block-type Rotating Bookshelf,’ designed to support children's reading habits during their growth period.

The ‘Block-type Rotating Bookshelf’ features a rotating design that spins around, encouraging curious children to naturally get closer to books. Additional fun elements include block magnets featuring two characters, Rabbi and Mou, inspired by a rabbit and a mouse.

The basic bookshelf is a single tier but can be combined into two or three tiers, allowing the bookshelf height to grow along with the child. Its ample storage capacity, holding over 50 books per tier, also enables long-term use without needing to replace the product.

Rabbi & Mou passed the ‘Children’s Furniture Supplier Suitability Safety Test,’ reflecting efforts to develop products that children can use safely. All corners are rounded, and the product is finished with HPL coating, commonly used in high-end office furniture.

Yoon Ji-hyun, CEO of Concept502, explained the launch background: “We have been designing and engineering various products with the idea of making furniture for our own families, using only high-quality wood. This gave us the confidence to create safe furniture that grows with children, leading to the launch of Rabbi & Mou.”

She added, “The Block-type Rotating Bookshelf is a product we have carefully developed over many years, from design to engineering, for children. We hope it will help growing children develop an interest in reading and, furthermore, foster proper emotional growth.”

Rabbi & Mou’s Block-type Rotating Bookshelf is currently available with a launch discount of up to 30%. All products can be viewed on the official Rabbi & Mou website.

Meanwhile, since its founding in 2018, Concept502 Co., Ltd. has been a solid wood furniture startup achieving over 50% annual sales growth. It operates four subsidiary brands: ‘Pet502’ for pet furniture, ‘Edwood’ for camping furniture, ‘Market502’ for living furniture, and ‘Rabbi & Mou’ for children’s furniture.