Simmons Bed, Lotte Department Store Pyeongchon Branch Reopens After Renovation

Simmons (CEO An Jung-ho) has renewed and reopened 'Simmons Lotte Pyeongchon Store' at Lotte Department Store Pyeongchon branch.

The Simmons Bed Lotte Department Store Pyeongchon branch has transformed by expanding the existing 7th-floor store to more than double its size, emphasizing a comfortable shopping environment and customer experience. Lotte Department Store Pyeongchon recently revamped its 7th-floor store to meet the increasing demand for furniture and home appliances.

In one corner of the Simmons bed store, there is a room-style experience space where customers can comfortably try Simmons' premium beds. Additionally, the store displays a diverse range of products including Simmons bed's representative mattress collection 'Beautyrest' popular models such as 'William', 'Zalmon', 'Henry', and 'Edison', along with stylishly designed frames. Mattress sizes are also prepared in various options, from large mattresses like King of King (KK) and Large King (LK) suitable for family customers and newlyweds, to Super Single (SS) perfect for single-person households and children's rooms.

To celebrate the renewal opening of Simmons Bed Lotte Department Store Pyeongchon branch, Simmons Bed has prepared generous gifts. Depending on the purchase amount, customers will receive Visco pillows and mattress covers and bedding sets featuring Simmons' pocket spring technology. All gifts are limited in quantity and provided on a first-come, first-served basis, and the promotion may end early once supplies run out.

Moreover, the store is running a 'Cool Summer Night' promotion for consumers seeking a comfortable sleeping environment during the summer. It offers abundant discounts on premium mattresses as well as popular bed frames and furniture, and special gifts are given on a first-come, first-served basis according to the purchase amount.

Meanwhile, Simmons Bed is creating a new history by adding Korea Simmons' unique technology to its brand heritage of over 150 years. Korea Simmons produces safe mattresses at the Simmons Factorium in Icheon, Gyeonggi-do, which boasts a globally recognized domestic production system and a sleep research R&D center with world-class facilities. It strictly manages quality by applying '1,936 quality control items unique to Korea Simmons.' It has built consumer trust by acquiring national official eco-friendly certifications, launching and patenting the first and only flame-retardant mattress in Korea, and obtaining 'Radon Safety Product Certification' from the Korea Standards Association for over 40 general market mattresses. These achievements have led the bed industry trend in safe mattress costs with the three major safety keywords for national mattresses.