Lotte Chilsung Launches Full-Scale Promotion for 'Soonhari Lemon Gin'

Models are promoting 'Soonhari Lemon Gin' at Lotte City Hotel Mapo.

[Asia Economy Reporter Lim Hye-sun] Lotte Chilsung Beverage announced on the 17th that its fruit carbonated drink 'Soonhari Lemonjin' will launch a full-scale promotion targeting consumers.

'Soonhari Lemonjin' preserves the natural taste of lemon and enhances its refreshing sensation, making it pair well with various foods, rapidly gaining popularity especially among young customers. It also features two types to expand consumer choices: 'Soonhari Lemonjin Regular' with 4.5% alcohol content and 'Soonhari Lemonjin Strong' with 7% alcohol content.

Accordingly, Lotte Chilsung Beverage plans to continuously carry out promotions where consumers can directly taste Lemonjin. First, as more customers are enjoying staycations due to COVID-19, tasting events will be held every Friday and Saturday until the end of June at Lotte City Hotel Mapo.