Lotte Homeshopping Launches 'LEGO' Exclusively... Expands Sales of Kids' Products

On the 20th, Sale of Three Popular 'LEGO' Packages and Other Differentiated 'Homecance Toys'
Special Broadcasts of Infant and Children's Products on Mobile TV 'ELIVE' Throughout June

[Asia Economy Reporter Yuri Kim] Lotte Homeshopping announced on the 17th that, ahead of the summer vacation season and reflecting customer demand planning 'homecance' with their children, it will expand sales of kids' products by exclusively launching officially imported genuine products from the global toy brand 'LEGO' on the 20th.

Due to the prolonged COVID-19 pandemic, demand for homecance products enjoyed indoors has recently increased. The 'Nintendo Switch' game console sold by Lotte Homeshopping in April sold out 1,500 sets prepared within 30 minutes, receiving high response. Accordingly, Lotte Homeshopping plans to expand sales of differentiated products that allow customers to spend vacations with their children, including popular toys and homeschooling supplies.

On the 20th at 6:35 PM, the cultural content specialty program 'The Stage' will showcase three LEGO kids' packages. These include the 'Duplo Set,' where children can learn the basics of coding by controlling a locomotive; the 'Friends Set,' which allows role-playing in various places such as shopping malls and water parks; and the 'Super Mario Package,' which recreates popular Nintendo characters like 'Mario' and 'Bowser' in LEGO form. These will be offered at discounts of up to 29%. Customers who purchase during the live broadcast will be entered into a draw to receive 7-Eleven gift certificates and special gifts personally made by certified LEGO artists. The mobile TV channel 'ELIVE' will also operate a weekly Monday 11 AM broadcast specializing in infant and children's products throughout June. On the 21st, products such as the 'Toytron Pororo Pen' will be sold, and on the 28th, the 'Chic for Baby Wagon' stroller with ample storage space, convenient for outings with children, will be available.

Meanwhile, Lotte Homeshopping launched the cultural content specialty program 'The Stage' for the first time in the industry in 2017. Offering differentiated products that combine trends and content, such as musical tickets, new idol albums, and hotel accommodation vouchers, it has achieved a cumulative order volume of over 40,000 to date.

Kim Deok-young, head of Lotte Homeshopping's Living Division, said, "We have exclusively launched the global toy brand LEGO, which is popular across all generations, for customers planning vacations at home with young children. We plan to continuously introduce differentiated products that allow customers to enjoy leisure activities indoors in preparation for the full-fledged summer vacation season."