[Asia Economy Reporter Eunmo Koo] Online video service (OTT) Watcha announced on the 17th that it will collaborate with Emart24 to launch 'Watcha Popcorn.' Watcha Popcorn is a limited edition popcorn that includes a Watcha premium subscription, and anyone who purchases the product is guaranteed to win a 100% subscription.
Watcha Popcorn, featuring three flavors?caramel, cheese, and onion?in one cup, will be released as a limited edition of 45,000 units and will be available at Emart24 convenience stores nationwide starting today. Each product contains one of three types of subscriptions with different durations: 'Watcha 3-month premium subscription' (1st prize), '1-month premium subscription' (2nd prize), or '2-week premium subscription,' randomly included. The subscription can be registered via the QR code printed on the subscription, and during the applicable period, users can enjoy the benefits of a premium subscription that allows simultaneous playback on four devices on Watcha.
To commemorate the launch of Watcha Popcorn, Watcha will hold a certification photo event for two weeks from today until the 30th. By uploading a photo of Watcha Popcorn on Instagram with the hashtag '#WatchaPopcorn,' three winners will be selected to receive a 'Watcha Popcorn Summer Set,' which includes a mini refrigerator, one box of Watcha Popcorn, and cola. Additionally, seven people will receive one box of Watcha Popcorn.
Jo Yeonju, Marketing Team Manager at Watcha, said, "We planned Watcha Popcorn so that people can enjoy a richer and new pleasure when watching Watcha at home," and added, "Just as Watcha values diversity and supports new discoveries, we hope you enjoy the popcorn with various flavors and the joy of discovering Watcha subscriptions together."
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