[Asia Economy Reporter Kim Bo-kyung] Coupang announced on the 14th that it will hold the '2021 First Half Beauty Festival,' which gathers popular beauty brands from the first half of the year in one place.
The event, running until the 27th, features 47 beauty products from brands that gained great popularity among customers in the first half of this year, including Amorepacific, Neutrogena, IOPE, Lapothicell, and It's Skin, offered at discounted prices. Coupons providing discounts of up to 10,000 KRW based on purchase amount are also available. On the opening day of the event, the 14th, and on the 27th, selected products will be offered at special discounted prices for one day each.
On the 14th, popular beauty products such as Hera Sunmate Daily Sunblock, Eunyul Black Seed Therapy Foam Cleanser, and MIP Vitamax All-in-One Refill Set will be available at daily special prices. Additionally, in the limited-time special price section running for a week, nine products selected by Coupang can be purchased at discounted prices.
Products related to trending beauty search terms are also recommended. Customers can easily and conveniently browse beauty category products that have recently attracted attention, such as summer skincare and makeup. Furthermore, brand halls featuring representative products from brands like Hera, AHC, and Eunyul can also be explored.
Lee Byung-hee, Vice President of Retail at Coupang, said, "We will continue to strive to provide a convenient shopping experience so that customers can quickly receive popular products from a wider variety of brands through Rocket Delivery."
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