Chevrolet "Traverse-Colorado Customer Experience Event Successfully Concluded"

Chevrolet announced on the 14th that it successfully completed the customer experience event "Chevy Dynamic Experience," held over one night and two days from the 12th in Pocheon, Gyeonggi Province. Participants of the "Chevy Dynamic Experience" listen to safety precautions related to driving and prepare for track driving.

[Asia Economy Reporter Changhwan Lee] Chevrolet announced on the 14th that it successfully concluded the customer experience event "Chevy Dynamic Experience," held for one night and two days from the 12th in Pocheon, Gyeonggi Province.

The event took place at Pocheon Raceway. Through a prior recruitment process, about 80 actual owners and potential customers of Chevrolet's large SUVs (Sport Utility Vehicles) Traverse and pickup truck Colorado were selected.

Chevrolet divided a total of 40 participating teams into two groups, 'Traverse' and 'Colorado,' and provided various programs under different themes to allow participants to experience the vehicles' performance and leisure lifestyle.

The Traverse group, themed "Family Outdoor," presented programs where participating teams could experience Traverse's spacious body, towing performance, and high-speed driving stability.

The Colorado experience program was designed as an off-road driving program that maximizes Colorado's identity as an authentic American pickup truck.

Following this, unique activities such as auto camping, nighttime driving on Geumhaksan Mountain, and mountain off-road experiences were prepared, receiving great responses from participants.

Jung Jung-yoon, Executive Director of Marketing at Korea GM, said, "We planned this event to introduce leisure cultures such as off-road and trailing, which have been somewhat unfamiliar in Korea, to customers through the overwhelmingly present imported large SUV Traverse and the authentic American pickup truck Colorado."