[Asia Economy Reporter Lim Chunhan] Shinsegae TV Shopping announced on the 14th that it will hold a promotion for "night owl shoppers" from the 15th to the 27th.
During the event period, customers who purchase broadcast products between 10:30 PM and 1:30 AM will be entered into a draw to receive food and beverage coupons such as chicken exchange vouchers. Additionally, on the online mall and mobile app, 10% discount coupons by category will be provided from 8 PM to midnight on weekends. Benefits will focus on popular items such as late-night snacks and fruits.
Shinsegae TV Shopping plans to launch advanced "night owl marketing" by focusing on summer-demanded fashion, beauty, and home appliance products during the evening prime time and offering special discount benefits.
A Shinsegae TV Shopping official said, "Late-night marketing has traditionally been conducted around July to August every year, but this year, due to the expected record-breaking heat and the actual increase in evening-time users since June, we decided to introduce it a month earlier."
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