One-week event from the 14th to the 20th
Targeting products from Shinsegae Mall and Shinsegae Department Store Mall
Issuance of two exclusive living discount coupons, provision of reward points, first-come-first-served gifts, and more
[Asia Economy Reporter Yuri Kim] The distribution industry is targeting demand for 'living products' ahead of the peak summer season. SSG.com is holding its largest-ever 'Living Fair' event.
SSG.com announced on the 13th that it will hold the 'SSG Living Fair' from the 14th to the 20th, offering discounts of up to 52% on living category products sold at Shinsegae Mall and Shinsegae Department Store Mall. For this event, SSG.com has prepared about 20 billion KRW worth of inventory, the largest ever, across the entire living category including interior, furniture, and bedding.
During the event, the representative brand 'Sidiz' will be discounted by up to 39%, and on the 14th, all products from this brand will be sold at the lowest prices. Other furniture brands participating in this event include 'Casamia,' 'Hanssem,' 'Simmons,' 'Emons,' 'Illoom,' and 'Livart.'
Kitchenware items such as rubber gloves and air fryer paper foil are offered in special 1+1 bundles. The 'Whistler Comfort Pro Pressure Rice Cooker Combo Set' is sold at a 43% discount for 449,000 KRW, and the 'Le Creuset Sorbet Rice & Soup Bowl Set' is offered at a 52% discount for 35,100 KRW. For '3M' event products, a discount of 5,000 KRW is applied for purchases over 20,000 KRW, and 10,000 KRW for purchases over 30,000 KRW.
In bedding, cool materials such as seersucker, linen, and rayon are proposed for blankets. The Tempur Original pillow is also sold at a 30% discount for 108,500 KRW. Exclusively on SSG.com, the popular 'Ikebana Vase' from 'Fritz Hansen,' which was first introduced to the domestic online mall in May, is available at a 5% discount for 142,500 KRW. Starting from 10 PM on the 17th, 'Zara Home' will hold a spring-summer season-off sale with discounts up to 40%.
In addition to product price discounts, SSG.com offers extra benefits through coupons. Two types of living category-exclusive coupons with increased discount limits will be issued. A 10% discount coupon can be applied for purchases over 10 million KRW, with a maximum discount of 1 million KRW. A 5% discount coupon applies to purchases over 200,000 KRW, with a maximum discount of 30,000 KRW. For those with smaller purchase amounts, a maximum 7% billing discount is available for purchases over 70,000 KRW using the event credit card.
Customers who purchase over 50,000 KRW will receive 3,000 KRW in SSG Money rewards, and the first 1,200 customers who order over 30,000 KRW will receive a Star Wars figure bottle as a gift. Customers must apply on the event page after purchase.
Jo Yoon-kyung, SSG.com Living MD Team Leader, said, "We have prepared the largest-ever inventory to allow customers to purchase a wide range of products from premium items available in department stores to cost-effective online-exclusive products," adding, "This is combined with the 'Super Scale Nine SS9' promotion running throughout June, enabling us to offer benefits to even more customers."
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