Heavy Phone Bills! Lighten Your World with Liv Mobile!
[Asia Economy Reporter Park Sun-mi] KB Kookmin Bank announced on the 11th that it has released a ‘Liiv Mobile’ advertisement video featuring Kim Do-yeon.
This advertisement features the tagline “Heavy communication fees, lighten your world with Liiv Mobile,” expressing key plans and various usage benefits through a youthful and stylish visual style. The advertisement model is singer and actress Kim Do-yeon, who has been working with KB Kookmin Bank since 2016.
A KB Kookmin Bank official stated, “We created this advertisement to inform the younger generation, who may feel burdened by communication fees, about Liiv Mobile’s reasonable plans and various benefits,” adding, “We will continue to lead the telecommunications market with innovative services.” The Liiv Mobile advertisement video can be viewed on KB Kookmin Bank’s official YouTube channel as well as on TV and social networking services (SNS). A making-of video capturing the lively atmosphere of the advertisement shoot will also be released later.
Meanwhile, Liiv Mobile is running an event until the 30th, offering the Unlimited Data Flex LTE plan for 28,800 KRW per month for 24 months to the first 5,000 subscribers.
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