[Asia Economy Reporter Kwangho Lee] The National Credit Union Federation of Korea (NACUFOK) announced on the 8th that the third Obuba character advertisement surpassed 1.1 million views on YouTube within 7 days of upload.
The third Obuba character advertisement, released through the official ShinHyup YouTube account, exceeded 1.14 million views within 7 days of upload. In this advertisement, ShinHyup focused on delivering a healing message to comfort the public who have been discouraged due to COVID-19.
This third character advertisement features a fairy tale-like story where Obuba Genie appears on OnBank to grant the wishes of baby Obubas dreaming of becoming princes or superheroes, and together they ride the Obuba magic carpet on adventures across the country. Through Obuba Genie, who fulfills the wishes of the baby Obubas, the advertisement metaphorically expresses the commitment to become a good financial institution that fulfills the wishes of the entire nation.
Unlike previous advertisements, this one targeted younger audiences and was released exclusively through digital channels such as YouTube, Naver TV, and Kakao TV. The 1.1 million views represent pure YouTube viewing records.
Netizens who watched the video responded positively with comments such as "I look forward to a joyful and hopeful tomorrow with ShinHyup, just like the Obuba characters," "This video naturally brings a smile to my face," and "Obuba Genie definitely feels like it will grant wishes, a pleasant video."
Park Kyuhee, Head of Public Relations at NACUFOK, said, "Through the third Obuba character advertisement, we expressed ShinHyup's commitment as a lifelong Obuba supporting ordinary citizens, small business owners, and self-employed individuals without reservation," adding, "We will become a good financial institution that supports the struggling public during the difficult times of COVID-19 and helps fulfill each person's dreams together."
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