GS25 Launches Premium Meal Series... "Collaboration with Nutritionist Kim Minji"

The two products released on the 3rd at GS25: Ibul Donkatsu Lunchbox and Double King Shrimp Burger.

[Asia Economy Reporter Lim Chunhan] GS25 announced on the 8th that its high school meal series products, launched in collaboration with nutritionist Kim Minji, who gained attention for her 'lobster school meal,' are gaining great popularity.

The high school meal series plans to introduce a total of seven products, starting with two items released on the 3rd: the Ibul Donkatsu Lunchbox and the Double King Shrimp Burger.

The Ibul Donkatsu Lunchbox features the largest-sized pork cutlet GS25 has ever released, visually covering the rice like a blanket. It comes with demi-glace sauce and spicy sauce so customers can enjoy it according to their preference, complemented by a refreshing lemon cream salad and domestically produced kimchi from 'Gangsunui Myungga' to balance the flavors.

The Double King Shrimp Burger contains two whole fried shrimp as the main ingredient, allowing customers to fully enjoy the texture of large shrimp. The savory fried shrimp is paired with spicy tartar sauce and mustard crab salad, creating a handmade burger concept that perfectly suits the tastes of the MZ generation (Millennials + Generation Z).

GS25 offers a 30% discount to customers who pre-order through the GS Retail mobile app on the release date of the new high school meal products. The discount is limited to 1,000 units of the new products.

Nutritionist Kim Minji said, “I feel deeply honored to collaborate with GS25, a leader in convenience store food, to present these products. The Ibul Donkatsu Lunchbox was previously introduced as a menu item in the GS Group employee cafeteria before its release and received great feedback, so I am confident that convenience store customers will also be very satisfied.”