SK Hynix Launches Special Video Campaign to Celebrate 'Environment Month'

27 Environmental Videos Released on TikTok and YouTube

[Asia Economy Reporter Suyeon Woo] SK Hynix has launched a special video campaign themed around the environment in celebration of June as 'Environment Month.'

SK Hynix released 27 videos reflecting concerns about the environment on TikTok and YouTube on the 7th. This campaign was planned to express SK Hynix's commitment to solving environmental issues while encouraging public participation. To enhance message delivery and dissemination, the content was produced in a 'short-form' format incorporating parodies, memes, quizzes, and skits familiar to the MZ generation.

SK Hynix Environmental Campaign Video 'From Heut(HDD) to Ssit(SSD)' YouTube Capture/Photo by SK Hynix

SK Hynix selected the slogan 'We Do Green Technology' for this campaign, reflecting its determination to take responsibility for environmental issues and establish an eco-friendly semiconductor manufacturing system. Instead of highlighting environmental issues that may be perceived as difficult, the videos use twists, metaphors, and engaging elements to deliver messages in a way that is familiar to the public. Additionally, to make the messages memorable, environmental information related to the video themes and linked infographics were included.

For example, the episode titled 'From Heut (HDD) to Ssut (SSD),' which addresses greenhouse gas issues, was produced by parodying an SSG advertisement. It encourages public participation by highlighting SK Hynix's efforts to develop eco-friendly SSDs, noting that replacing HDDs with SSDs in data centers worldwide could reduce greenhouse gas emissions by 41 million tons. A SK Hynix official stated, "We hope this campaign will make a small contribution to establishing a virtuous cycle where companies and the public jointly consider and solve environmental issues."