“Sommelier Recommended”… Seven Eleven’s MD Pick of the Month Wine ‘Popular’

Sommelier Song Seung-bae, Seven Eleven MD, is introducing a recommended wine.

[Asia Economy Reporter Lim Chunhan] Seven Eleven announced on the 7th that the ‘MD’s Wine Recommendation of the Month’ event, which has been held since December last year, is gaining great popularity.

The MD’s Wine Recommendation of the Month is a product carefully selected and recommended by a wine MD certified as a sommelier, consisting of wines that are good to enjoy each month according to the monthly concept. In fact, these products rank among the top sellers of the month out of more than 200 wine items in total.

The first wine was ‘Trivento.’ Trivento, an Argentinian wine meaning ‘three winds,’ ranked number one in wine sales immediately after its launch due to its high taste and quality. After selling out the initial 50,000 bottles at the end of last year, an additional 50,000 bottles were procured and sales resumed this month in response to store and customer inquiries seeking Trivento.

In March, the popular American Seven Eleven wine series ‘Troy Mokma’ was introduced. All three Troy Mokma wines have been ranked in the top 10 in wine sales since their release, gaining popularity for their excellent quality and cost-effectiveness. The initial 100,000 bottles sold out within a week of launch, and an additional 60,000 bottles were imported due to the strong demand.

This month, Seven Eleven introduced the ‘Yellowtail Aurora Pack,’ which includes the convenience store’s steady seller wines Yellowtail and Aurora wine glasses. In the second half of the year, they plan to launch collaboration wines created using famous artworks.

A Seven Eleven official said, “Wine is no longer just for special occasions but has become a casual daily drink. As convenience store wine sales are expected to continue growing, we plan to strengthen our product lineup by introducing differentiated wines that fit the monthly concept.”