“I Do Business at Home!” The Home Office Culture Becomes Everyday Life

Evolving Conceptual Residential Spaces Driven by Increased Remote Work and Lifestyle Changes

In her 20s and actively working as an online creator, Song is relatively relaxed when preparing for work. She greets the morning with light makeup and a simple brunch, then only needs to take a few steps to reach her studio. The studio is none other than a personal studio set up inside her home. It is her own home office equipped with various devices necessary for content creation.

Kim, in his 30s and working at a game company in Gangnam, also manages his tasks by alternating between remote work and commuting. Depending on the situation, he shares work with colleagues through video meetings in his personal space at home and takes breaks by walking in a nearby park. He expresses high satisfaction with the non-face-to-face daily life that allows a clear work-life balance.

Along with the untact era environmental factors and lifestyle changes, the increase in remote work is spreading a social atmosphere that values individual time and space. This is because it saves the complicated commuting time and significantly reduces physical fatigue, enabling a more efficient daily routine.

Therefore, public perception and interest in residential spaces are also changing. Recently, customized housing trends that provide optimal environments for one-person businesses, singles, and those working in personal media-related fields have been gaining attention.

It is a different dimension from simply sitting at a desk in one’s room to work. The need for comfortable and stylish spaces where living and working are possible simultaneously has led to the emergence of concept-type residential spaces that attract attention.

Home Company Gochon Station Lucevista, featuring a dual-type design combining residence and office, consists of 141 units ranging from 38 to 60㎡ across 14 floors above ground and 2 basement levels. Depending on the area and type, the space can be maximized for utilization, and internal structures suitable for remote work along with built-in appliances are applied. As work, hobbies, and lifestyles change, it has become important for residential spaces to accommodate diverse user needs.

In particular, media content creation industries such as YouTubers, creators, webtoon artists, and emoticon producers, as well as personal smart store operators and one-person entrepreneurs, have emerged as popular occupations. The Home Company concept structure targeting these groups is expected to receive great response.

This integrated residential and work space platform to be built in the Gochon district, which has recently become an issue due to the upcoming announcement of the 4th new town and complex development projects, is anticipated to become a pioneer of the new home office culture within Gimpo City.

Additionally, while the supply of small residential units for single-person households aged 25 to 29?the age group showing the largest growth among all age groups?has decreased over the past five years, this type of Home Company officetel holds high value as a niche product amid government real estate regulations, serving as an alternative to small apartments. It has a low entry barrier as it is free from loan restrictions and subscription systems compared to apartments, and offers dual rooms at a reasonable price compared to apartments of the same size, making it competitively priced. Therefore, it is expected to alleviate vacancy concerns due to abundant rental demand from small business owners and single-person households who need both living and working spaces.

Gochon also boasts excellent surrounding environmental conditions, with proximity to workplaces and outstanding development prospects. Home Company Gochon Station Lucevista is located just a 3-minute walk from Exit 1 of Gimpo Gold Line Gochon Station, making it a prime station area. Magok District and Gimpo Airport are accessible within 10 minutes, effectively placing it close to the ‘Seoul living zone.’

Moreover, the transportation network connecting Gimpo Hangang New Town, Goyang City, and Seoul Gangnam is considered the best in the western region. In addition, future value is high with projects such as the Gochon district complex development, GTX (Great Train Express) lines, the Gimpo Hangang Cinepolis general industrial complex in Hyangsan-ri, Gochon-eup, and Geolpo-dong. This makes it an ideal small residential product where living and working coexist.

Home Company Gochon Station Lucevista, which will create a new home office culture, is developed by Korea Trust Co., Ltd., with entrusted management by The Rising Co., Ltd., and construction by WI Construction Co., Ltd.

The sales promotion center is located near Exit 4 of Magok Station, and special events are ongoing exclusively for visiting customers. For more details, inquiries can be made through the website.