Pernod Ricard Korea Royal Salute Hosts VR and Outdoor Advertising Exhibition

[Asia Economy Reporter Lim Hye-sun] Pernod Ricard Korea announced on the 31st that the luxury whiskey brand Royal Salute is holding a unique exhibition.

Pernod Ricard Korea held the 'Royal Salute Contemporary Art Digital Festival,' where five domestic artists expressed Royal Salute's luxury lineup as modern artworks. In January, a total of 10 pieces were revealed, one each week, through various digital channels. In March, they presented an offline exhibition called 'Auction Preview,' where visitors could appreciate all Royal Salute products alongside collaborative artworks by the artists in one place.

This time, they are hosting a VR exhibition that virtually recreates the Auction Preview held in March. Visitors can move through spaces featuring the Royal Salute 21-Year Collection, High-End Collection, Pinnacle Collection, and enjoy the artists' works along with all Royal Salute products that inspired these pieces.

Moreover, the works of the five contemporary artists color the iconic streets of Seoul with art. Videos artistically expressing the reinterpretation of all products?from the Royal Salute 21-Year lineup to the High-End Collection?as modern artworks will be showcased through outdoor advertising channels.