Daemyung I'm Ready Holds Ceremony to Announce Adoption of 'Consumer-Centered Management'

[On the 25th, executives and employees of Daemyung Station held a 'Consumer-Centered Management (CCM)' declaration ceremony at Sono Tower located in Songpa-gu, Seoul.]

Daemyung Station Co., Ltd., which operates the life care service brand ‘Daemyung I'm Ready,’ held a proclamation ceremony on the 25th at Sono Tower in Songpa-gu, Seoul, to introduce Consumer Centered Management (CCM).

The Consumer Centered Management certification is a system that certifies whether a company operates all its management activities with a consumer focus. It is overseen by the Korea Consumer Agency and certified by the Fair Trade Commission.

At the event attended by CEO Choi Seong-hoon and some executives, Daemyung Station launched a Task Force Team (TFT) to practice Consumer Centered Management and announced the slogan “Realizing Customer Value through Customer-Centered Management.” CEO Choi was appointed as the Chief Customer Officer (CCO), representing the voice of customers within the company. This appointment is interpreted as a strong commitment to reflecting the Voice of Customer in the overall management activities of the CEO.

Prior to this proclamation ceremony, Daemyung Station had been actively engaged in activities for Consumer Centered Management. At the end of last year, they created customer touchpoints before service use through the ‘Pre-funeral Consulting Service,’ which offers 24-hour free consultations to members on funeral procedures, costs, and burial sites (columbarium, tree burial). In the first half of this year, they unveiled a new brand slogan, “How I Live Well,” and an advertising video, actively communicating through various SNS events to help customers easily and enjoyably understand the services provided by Daemyung I'm Ready.

CEO Choi said, “Our management activities, which have always prioritized customer satisfaction and considered the customer’s perspective, have now been certified by a verified external institution.” He added, “We will continue to strengthen systematic and continuous customer-centered management to solidify our position as the company with the highest customer satisfaction in the industry.”

Meanwhile, Daemyung Station has won the Grand Prize in the Funeral Service category of the ‘Korea Premium Brand Awards’ for seven consecutive years in 2021, as well as the Grand Prize in the Consumer-Friendly Brand category of the ‘Korea Consumer Awards’ for two consecutive years, thanks to its industry-leading bundled products and various hybrid services tailored to customers.