SC Jeil Bank "Catch the MZ Generation"... Expanding Digital Channels for Asset Management

SC Jeil Bank is expanding its digital wealth management (WM) channels to target the MZ generation.

On the 28th, SC Jeil Bank announced that the ‘Wealthcare Lounge’ service has been newly added to its mobile banking application (app). This service provides the latest investment trends and information from wealth management experts. It also delivers updates on financial market trends, ESG (Environmental, Social, and Governance) investment techniques, financial planning, and webinar news.

To actively communicate with the MZ generation, a dedicated KakaoTalk channel and a Naver Post page for Wealthcare have also been launched. By subscribing to the KakaoTalk channel, users receive news about webinars, investment information newsletters, and wealth management events. The Naver Post page offers a series of expert columns covering the latest investment trends and philosophies, ESG investment techniques, and news about SC Jeil Bank.

Meanwhile, various events are being held to commemorate the expansion of digital channels. Until the end of this month, all customers who subscribe to push notifications on the SC Jeil Bank mobile banking app will receive a mobile drink gifticon. Additionally, 100 selected customers will be awarded a 10,000 KRW coupon for Baedal Minjok through a lottery. The first 25,000 customers who add the Wealthcare KakaoTalk channel will receive exclusive Wealthcare KakaoTalk emoticons.

Colin Chiang, Head of Wealth Management Division (Executive Director) at SC Jeil Bank, emphasized, "The purpose of expanding digital channels is to provide general customers, who are thirsty for wealth management, with easy access to refined information and market trends." He added, "Some MZ generation investors who started investing blindly and suffered losses can now find safer and healthier investment guidance."