Kolon Hotel & Resort Sees Nearly Double Booking Rate from Late May to June Compared to Last Year
Early Heat and COVID-19 Spur Faster Vacation Preparations
Hotel Industry Opens Rooftop and Outdoor Pools Early to Capture Summer Vacation Demand
[Asia Economy Reporter Kim Yuri] As an early heat wave intensifies, the hotel industry is launching 'Early Summer' marketing campaigns to capture the peak summer demand. With domestic travel expected to remain popular during the vacation season due to the prolonged COVID-19 pandemic, major hotels at popular travel destinations nationwide are rushing to open their rooftops and pools and offer vacation packages.
According to Kolon-affiliated hotels and resorts on the 23rd, the average booking rate for Hotel Cappuccino and Kolon Sea Cloud Hotel from late May to June this year has nearly doubled compared to the same period last year. Hotels located in Seoul have opened their rooftops early, allowing guests to enjoy urban relaxation and take memorable photos. Various food and beverage menus have also been prepared.
Hotel Cappuccino will open the 18th-floor terrace of its 'Rooftop Bar' on the 24th. A representative from Hotel Cappuccino said, "'Rooftop Bar' is a night view hotspot where guests can enjoy a panoramic view of the Gangnam skyline and beat the summer heat," adding, "To celebrate the rooftop opening, customers who order a bottle of Mo?t & Chandon or Veuve Clicquot champagne will receive a mini assorted platter at about 50% off."
Ibis Ambassador Seoul Insadong is offering a 'Picnic Package' until August 31, allowing guests to enjoy views of Ikseon-dong Hanok Village from the rooftop. The package includes a checkered tablecloth, two cans of Troll Brew beer, and snacks served in a picnic basket. Guests can enjoy the picnic atmosphere not only on the rooftop but also in their rooms or other outdoor locations.
The rooftop bar 'Side Note Club' at Rise Autograph Collection operates from 11 a.m. to 3 p.m. on weekends, offering a brunch menu featuring tuna poke, sandwiches, omelets, and chocolate pancakes. Every Saturday and Sunday from 2 p.m. to 6 p.m., guests can enjoy a DJ music selection with a diverse lineup.
Seoul Dragon City is running the 'Rooftop Delight' food and beverage promotion until September 5, showcasing poolside menus ahead of the full opening of the 34th-floor rooftop beach 'Sky Beach.' 'Sky Beach' is located at the top floor of Seoul Dragon City's entertainment space 'Sky Kingdom,' offering views of Namsan, Yeouido, and the Han River. It features a white sand mini beach and garden terrace. Menus are divided into 'Rooftop Picnic Set' in the afternoon and 'Rooftop BBQ Set' in the evening, priced between 85,000 and138,000 KRW.
Seoul Shilla Hotel has launched 'Floating Yoga' at its outdoor pool 'Urban Island.' This unique activity, introduced last summer, involves performing yoga poses while balancing on water. Sessions last about 50 minutes, starting at 8:40 a.m. In collaboration with 'Billboqua,' Urban Island is equipped with branded items such as beach balls, and guests receive macarons with the brand logo and bracelets co-created with French jewelry brand 'Gas Bijoux.' The 'Floating Yoga Program' is available by booking the 'Urban Floating Yoga with Billboqua' package at Seoul Shilla Hotel. It is available from the 28th of this month to June 26, priced from 460,000 KRW (excluding tax and service charge).
Tourist hotspot hotels are also welcoming early guests with outdoor pools. Kolon Sea Cloud Hotel will open its outdoor pool on the 4th of next month. Located on the 4th floor, the outdoor pool offers water play with views of Haeundae Beach and opportunities for memorable photos. Guests using the 'Cool Summer Package,' launched alongside the pool opening, receive two pool admission tickets and a snack cup. Gyeongju Kolon Hotel will open its outdoor pool overlooking Tohamsan Mountain from the 28th, operating every Friday through Sunday. Facilities such as a public golf course and sauna are also available, catering to families seeking a hotel vacation.
Lotte Hotel Jeju will introduce customized summer packages and events for couples, kids, and families starting from the 1st of next month. The 'Summer Moment Package,' 'Dear Kids Package,' 'All Together Package' include eco-friendly vegan sun balm and Haeon swimming cushions. The package stay period runs from the 1st of next month to September 1. Additionally, the largest outdoor pool in Jeju, Haeon, will host a water event called 'Water Cannon' daily from 1 p.m. to 5 p.m. This 4-meter-high water cannon shoots water skyward to cool off the heat.
Haevichi Hotel & Resort Jeju offers the 'Happy Together Package,' which includes one night in a deluxe double room, access to indoor and outdoor pools connected to each other, breakfast buffet for four, one serving of homemade traditional red bean shaved ice, and 24-hour rental of The New Carnival vehicle.
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