NVT, Accelerating Business Growth... "Expecting Profit Turnaround This Year"

[Asia Economy Reporter Hyunseok Yoo] NBT is expected by securities firms to turn profitable this year due to new business growth.

According to the financial investment industry on the 22nd, NBT posted an operating profit of 590 million KRW on a consolidated basis in the first quarter, turning profitable compared to the previous year. During the same period, sales increased by 73.8% to 17.32 billion KRW, marking the highest quarterly figure since the company's founding.

KTB Investment & Securities forecasted that NBT's business growth will accelerate this year. They predicted that NBT's sales and operating profit will reach 68 billion KRW and 4.3 billion KRW, respectively, this year. Nam Hyoji, a researcher at KTB Investment & Securities, said, "The overall digital transformation of industries after COVID-19 has led to rapid growth in NBT's business," adding, "Demand for performance marketing has increased recently from the past branding focus, leading to a rise in demand for reward advertising that can improve efficiency."

He emphasized, "From the advertiser's perspective, they can set desired KPIs to run ads and pay advertising costs only after confirming definite results, which makes cost efficiency high," and added, "As the advantage of maximizing cost efficiency and performance stands out, demand for offerwall advertising is expected to continue increasing." He further noted, "Last year, advertising sales rose significantly centered on home appliances, digital, gaming, and finance sectors, and this year, advertising sales in travel and accommodation sectors, which had shrunk considerably last year, are expected to recover, leading to a significant increase in sales."

Founded in 2012, it is a mobile point platform company. It launched ‘CashSlide,’ a point platform that provides content and advertisements on mobile lock screens. Currently, it has secured approximately 27 million cumulative members.

In October 2018, it launched ‘Addison Offerwall,’ a B2B service that provides a free charging station system to individual apps. Through the offerwall, advertising products that use points available within the app are introduced, and app users participate voluntarily. It is a service that contributes to app usage activation and the creation of additional revenue sources.