- Diverse experiential content covering lifestyle from living to art & culture unveiled
- Collaborations with various brands by sector... attracting attention by enabling the experience of the highest residential value
DL E&C's residential brand e-Pyeonhansesang presents the 'Dream House Gallery,' a brand experience space that showcases the full potential of homes based on its residential philosophy and technology, gaining attention with a variety of content spanning overall lifestyle.
First, in the living section, differentiated residential spaces are introduced through collaborations with various premium lifestyle companies. Beyond the simple unit experiences previously offered, the space has been completed to allow a more vivid experience of the highest residential value.
From residential spaces equipped with ultra-premium built-in appliances such as LG Signature Kitchen Suite and Objet Collection, to collaborations with premium lifestyle brands in various fields like Duomo&Co., Infini, and EDITORI, a premium residential culture is presented and made available for experience. In partnership with D Museum, contemporary art collection zones are set up throughout the space, offering the emotional experience of everyday life becoming art. It adds the pleasure of appreciating unique artworks by artists that harmonize with the residential environment.
Moreover, the social space 'Dream Lounge,' showcasing collaborations with various lifestyle brands, and the 'Dream Store,' where visitors can collect the brand's inspirations, together implement a total lifestyle platform to experience the best life.
In particular, the 'Dream Store' draws attention by introducing the 'Good Collaboration Project,' which jointly develops lifestyle items with small and micro-business brands that have specialized expertise and strong fandom in their respective fields alongside e-Pyeonhansesang.
The collaboration items introduced this time are broadly categorized into 'Exclusive Edition,' 'D Museum Edition,' and 'Dream House Edition.' Visitors can find perfumed diffusers developed in collaboration with SENTIMENTAL, cutlery sets with HORANG, as well as laundry bags, beach towels, picnic mats, and more created in collaboration with distinctive artists.
These various items, created by adding e-Pyeonhansesang's sensibility for those dreaming of their own special lifestyle, will be produced as limited editions available for purchase only during the gallery's operation period, adding to their significance.
Meanwhile, e-Pyeonhansesang's Dream House Gallery has attracted high interest from the industry and consumers by preparing and unveiling various new era residential types that reflect social phenomena such as COVID-19 and the increase of 1-2 person households, and the gradually diversifying lifestyles based on these trends.
At this location, visitors can experience a new small residential concept optimized for the rapidly increasing 1-2 person households, the studio-type residence, as well as residential types ranging from 20 to 60 pyeong (approximately 66 to 198 square meters) that focus on comfort, which has become more important post-COVID, and the increasingly layered roles of homes.
Additionally, the Dream House Gallery features premium community showrooms proposed by e-Pyeonhansesang, such as 'Compact Fitness' for enjoying a true wellness life and 'Culture Studio' for personal or small group cultural activities, providing visitors with special opportunities. Furthermore, a green caf? offering comfortable urban rest and healing, and the premium landscaping concept 'dePOEM Garden' showcasing poetic sensibility, are also implemented.
The Dream House Gallery is located in Yongsan-gu, Seoul, and operates until July 31, 2021. It is open from 10 a.m. to 6 p.m. (closed every Monday), and as part of social distancing measures, only small group private tours are available through a 100% online reservation system.
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