Kia Unveils Exterior Images of The New K9... "Delivering Differentiated Premium Experience"

Kia unveiled the exterior design of the improved model of the K9, The New K9, on the 17th.

Photo by Kia

Kia unveiled the exterior design of the improved model of the K9, The New K9, on the 17th.

Photo by Kia

[Asia Economy Reporter Ki-min Lee] Kia's 'The New K9,' which is set to intensify competition in the domestic large sedan market, has been unveiled.

On the 17th, Kia revealed for the first time the exterior design of The New K9, an upgraded model of the K9 that returns with a nearly new car-level makeover.

The New K9 is a newly introduced model three years after the launch of the K9 in April 2018. Kia explained that it enhanced the existing K9 with advanced sensibility to complete a more luxurious image.

The front of The New K9 features a significantly larger and wider radiator grille with a sophisticated and premium V-shaped chrome pattern that reflects light.

Along with this, it creates an advanced atmosphere through slim, horizontally extended headlamps and is equipped with a slim yet wide lower bumper that contrasts with the large radiator grille.

To convey a luxury car image, the side applies a balanced silhouette and voluminous character lines, along with uniquely designed fender garnishes and three-dimensional 19-inch sputtering wheels.

The rear is equipped with horizontally connected rear lamps that continue from the side character lines, presenting a futuristic image. Additionally, the vertical lamp graphics unify with the headlamp graphics, adding a refined feel.

The wide lower bumper also provides stability befitting a large sedan, while relocating the license plate to the bumper and removing the trim nameplate to create a clean image.

After launching the K8 last month and unveiling The New K9, Kia is expected to engage in fierce competition with Hyundai Motor Company, led by Grandeur and Genesis, in the domestic premium sedan market.

Earlier, Ju Ho-jung, Kia’s Vice President, expressed confidence during the Q1 earnings conference call last month, stating, "(With the launch of The New K9) the effect of the new car launch is expected to continue."

A Kia official also said, "The New K9 is an important model that shows Kia’s new direction," adding, "We expect that The New K9, which will be released with not only the design unveiled this time but also excellent product quality, will deliver differentiated premium value that inspires customers."