Lotte Department Store Opens Home Deco Select Shop 'Tops Maison' at Incheon Terminal Branch

Lotte Department Store will open its first premium home decor select shop, 'Tops Maison,' at the Incheon Terminal branch on the 18th.

[Asia Economy Reporter Lim Chun-han] Lotte Department Store announced on the 17th that it will open the first store of the premium home decor select shop 'Tops Maison' at the Incheon Terminal branch on the 18th.

Tops Maison showcases trendy products that serve as focal points in key areas of the home such as the kitchen, bedroom, and bathroom, focusing on living room decor items like lighting, rugs, cushions, and frames. Prices are maintained at levels similar to direct overseas purchase prices, allowing customers to see and buy products directly at the department store, which offers better accessibility. The biggest feature is the enhanced purchasing convenience by resolving drawbacks of direct overseas purchases such as long delivery times, potential product damage, and difficulties with exchanges and refunds.

Additionally, various products will be displayed in a showroom style within the store, mixed and matched according to the space, and tips on styling and sizing to best complement the products will be suggested.

To celebrate the opening, a 10% discount event on brands such as Brabantia, Entredition, and Tekla will be held until the 31st, and customers who purchase over 200,000 KRW will receive a Denmark brand HAY tin case as a gift. Various promotions have also been prepared in partnership with Lotte Department Store Wedding Members, including double mileage accumulation, 10% discounts on popular newlywed home items, and up to 20% discounts on Tops Maison return gifts.

A Lotte Department Store official said, “We have organized the store so that customers can approach home decor products in various ways through showroom-style product displays that feel like moving the home itself,” and added, “We plan to open five additional stores by next year so that customers can directly see and conveniently purchase popular overseas brand items.”