[Sejong=Asia Economy Reporter Kim Hyunjung] The Korea Agro-Fisheries & Food Trade Corporation (aT) announced on the 14th that it recently opened the aT Studio at the aT Center in Yangjae-dong, Seoul, to support the production of digital promotional content and distribution channels for agro-fisheries products.
The aT Studio is equipped with more than 30 types of state-of-the-art filming equipment and consists of a ‘Smart Studio’ for photography, a chroma key studio for promotional videos such as those for SNS, a live studio, and an online video consultation room.
At this facility, promotional photo and video content production for agro-fisheries products, live commerce broadcasts utilizing influencers, and online product promotions targeting overseas buyers are conducted, making it a hub for online marketing of K-Food using digital technology.
In particular, to commemorate the opening ceremony, a live broadcast featuring regional specialties such as rice and shiitake mushrooms was held in collaboration with the open market 11st, achieving 235,000 views within one hour. aT plans to additionally operate regional hub studios in cooperation with private studios in regions such as Gwangju and Daegu, and will also work with platforms like 11st and Naver to secure domestic distribution channels for agricultural products and support the development of overseas markets for Korean agro-fisheries products.
Kim Chunjin, President of aT, said, "I hope that farms and agro-fisheries companies struggling due to the prolonged COVID-19 pandemic will actively utilize the aT Studio to expand their domestic and international distribution channels," adding, "We will continue to do our best to innovate digital distribution and strengthen the competitiveness of farms."
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