eBay Korea will sell popular brand products at discounts of up to 79% through the 'May Big Smile Day'.
[Asia Economy Reporter Lim Chun-han] eBay Korea announced on the 14th that it will sell popular brand products at discounts of up to 79% through the largest shopping festival of the first half of the year, the 'May Big Smile Day.'
This event has enhanced product competitiveness with the participation of over 200 well-known domestic and international brands such as LF, Amorepacific, and LG Electronics. LF offers up to 100,000 KRW discount coupons, five per day. These are 5% overlapping discount coupons applicable to LF products, which can be used together with the 20% discount coupon exclusive to Big Smile Day, increasing the benefits. Through the LF brand hall, brands such as Hazzys, Daks, Jill Stuart, Birkenstock, and FitFlop are sold at discounted prices. Live commerce will also be conducted. On the 14th at 8 PM, 'Jangsa-ui Sindong' will offer 'Hazzys men's popular products' at special prices.
Amorepacific has also prepared nine types of brand-exclusive discount coupons of up to 20%. The brands on sale include Sulwhasoo, IOPE, Ryo, Illiyoon, Happy Bath, Osulloc, Laneige, and Mamonde. On the 17th at 8 PM, live commerce will showcase 'Sulwhasoo skincare products' at an unprecedented price.
LG Electronics provides an 'LG Home Appliances 7% overlapping discount coupon' with discounts up to 20,000 KRW. In addition, a large number of overlapping discount coupons of up to 100,000 KRW are prepared for use on laptops, TVs, air conditioners, kimchi refrigerators, monitors, and more. On the 10th, LG Electronics sold 'Objet Collection 4 types' through live commerce. During that hour and a half, 45,000 people watched the broadcast, and total sales exceeded 310 million KRW.
An eBay Korea official said, "Big Smile Day offers a wide and diverse range of benefits, including discount coupons up to 300,000 KRW and brand overlapping coupons, so many customers are looking for high-priced brand products." He added, "Since the number of participating brands has doubled compared to last year, this event will be a shopping festival that satisfies both consumers and brands with stronger benefits and product competitiveness."
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