Distinctive Designs Featuring Yellow Smile Patterns in Collaboration with 'Smiley'
Live Broadcast at 8 PM on the 13th Offers Accessory 'Jibbitz' Set with Purchase
[Asia Economy Reporter Yuri Kim] 11st announced that it will launch the limited edition 'Smiley Original Clog' from the casual shoe brand Crocs for this summer season for the first time in Korea through a live broadcast at 8 PM on the 13th.
The 'Smiley Original Clog' is a collaborative product between Crocs and the lifestyle brand 'Smiley,' characterized by unique designs such as smile patterns, yellow accent colors, and smile-shaped accessories called 'Jibbitz.' It is released in two types: the unisex 'Classic Transparent Smiley Clog' and the 'Classic Bay Transparent Buckle Smiley Clog Women.' The prices are 69,900 KRW and 94,900 KRW, respectively.
11st has prepared exclusive benefits for customers purchasing the limited edition 'Smiley Original Clog' through the live broadcast. From 8 PM to midnight on the 13th, when the Crocs live broadcast starts, all customers who purchase the 'Smiley Original Clog' will receive a set of five 'Jibbitz' accessories to decorate their Crocs shoes. Customers who purchase other Crocs promotional products will also be randomly given two 'Jibbitz' (for 500 people) on a first-come, first-served basis. Free shipping is also provided on all Crocs promotional products.
Among customers who leave real-time comments during the Crocs live broadcast, 12 will be selected by lottery to receive Starbucks Iced Americano gifticons. Additionally, customers who purchase promotional products on the day of the broadcast and participate in the photo and video review event will be entered into a drawing to win Kyochon Chicken Honey Combo gifticons (5 winners).
A Crocs brand discount event will also be held. Until the 16th, 11st will sell over 80 popular Crocs products, including 'Crocs Electro Kids' and 'Baya Band Logomotion Clog,' at up to 55% off the regular price, along with a 25% discount coupon (up to 50,000 KRW).
Myeongsik Kim, head of fashion and beauty at 11st, said, "Crocs is a brand with high demand among the MZ generation, who value individuality, thanks to its lightweight and comfortable fit as well as the ability to customize shoes with Jibbitz. Starting with the limited edition Crocs sale, we will actively introduce fashion products targeting the summer season."
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