FSN Subsidiary Boosters Partners with 'Petit Maison'... "Targeting the Infant Home Furnishing Market"

[Asia Economy Reporter Jang Hyowon] Future Stream Networks (hereinafter FSN), a comprehensive digital marketing specialist company, and its subsidiary Boosters have signed a partnership with the premium infant and toddler home furnishing brand ‘Petit Maison’ to expand their business market. Boosters, which focuses on brand incubating and commerce business, will expand its business scope to the infant and toddler commerce market through this Petit Maison partnership.

‘Petit Maison,’ which has partnered with Boosters, is well known among parents with young children for products such as ‘Geuman Mat,’ Korea’s only folding custom mat brand, and ‘Play House,’ which has been featured on various entertainment programs. Recently, Petit Maison has diversified its products, including the Petit Maison Baby Monitor that allows constant monitoring of children during childcare, children’s wardrobes, and pet supplies, increasing its recognition mainly through social networks.

The company stated that its main product, Petit Maison’s ‘Geuman Mat,’ has recently emerged as a solution product to the ‘inter-floor noise’ issue, which has become a social issue along with the increased demand for children staying at home due to COVID-19.

A Boosters representative said, “Petit Maison has already proven its unique design and excellent product quality in the booming infant and toddler home furnishing market due to COVID-19. We plan to grow it into the number one brand in the domestic infant and toddler home furnishing market through Boosters’ marketing synergy.” He added, “This year, we are also launching the overseas professional brand ‘KISON,’ and as we are expanding into overseas markets, we aim to increase overall domestic and international performance by adding global marketing utilizing Boosters’ overseas sales infrastructure and logistics competitiveness.”

Boosters, which operates marketing commerce business through brand partnerships and investments, started as an in-house venture of Adqua Interactive and spun off as a subsidiary corporation of FSN last year. The company expects to significantly contribute to FSN’s consolidated performance starting this year, as it has been achieving successful cases of investment and partnerships with various brands within about a year since its incorporation, based on a profit-sharing model with partner companies that grow together according to sales performance, unlike traditional advertising agencies.