Homeplus Launches Seoul Milk Body Wash... "Rebirth of Milk Born in 1963"

Seoul Milk Body Wash sold at Homeplus.

[Asia Economy Reporter Lim Chunhan] Homeplus announced on the 12th that it will exclusively sell the ‘On The Body Seoul Milk Collaboration Body Wash,’ created in collaboration with LG Household & Health Care and Seoul Milk, at a special limited-time price starting on the 26th. An event offering an additional 1,000 KRW discount when purchased together with the Seoul Milk (1L) product was also prepared.

This product features the Seoul Milk logo, font, and distinctive color scheme on its packaging, capturing a unique retro vibe. It contains goat milk extract, which is beneficial for nourishing and moisturizing the skin, and is characterized by a soft fragrance.

Meanwhile, to prevent confusion with the existing milk carton packaging, a dedicated pump-type container was developed, and the front lower part of the product includes a label indicating it is a milk powder-scented body wash.

A Homeplus representative said, “Leveraging our experience as a milk buyer, we planned a new retro product that satisfies customers’ emotions,” adding, “We will continue to expand differentiated products through various collaborations in the future.”