[Asia Economy Reporter Kiho Sung] Hana Bank announced on the 11th that it signed a strategic business agreement with Netmarble at the Euljiro Hana Bank headquarters to provide innovative digital financial services targeting the MZ generation.
The main contents of the agreement between the two companies include ▲development of financial content linking finance and games ▲promotion of joint marketing using digital channels ▲discovery of joint projects for future growth engines, and through this agreement, the two companies plan to build a cooperative relationship for mutual growth.
Hana Bank plans to develop and provide new asset management services targeting the digitally friendly MZ generation by combining specialized asset management services with Netmarble's games. This service is scheduled to be newly launched in the second half of the year through enhanced data analysis capabilities and external partnerships.
Additionally, Netmarble plans to release the mobile game ‘Second Country: Cross Worlds’ in June and hold the Hana Bank Cup ‘Second Country’ game tournament within the year, conducting various joint marketing activities together with Hana Bank's mobile app ‘Hana One Q’.
Park Sung-ho, CEO of Hana Bank, stated, “We are attempting new digital innovations for the MZ generation, who are familiar with games and prefer digital,” adding, “This agreement with Netmarble is also in the same context, moving away from supplier-centered financial services to continuously develop and provide various digital innovation services through new communication methods centered on young consumers.”
Meanwhile, Hana Bank is leading digital innovation in various fields by developing an AI-based digital asset management platform through internal and external collaborations with POSTECH, Hana Financial Convergence Technology Institute, AI Big Data Center, and providing customized services to customers.
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