[Asia Economy Reporter Hyunseok Yoo] Blueberry NFT announced on the 10th that it has signed a memorandum of understanding (MOU) with MLD Entertainment (hereinafter MLD) regarding the 'Celebrity Entertainment NFT' business and is set to actively expand into new business areas.
Through this business cooperation MOU, MLD will be responsible for developing NFT products for its affiliated artists and acting as an agency for Blueberry NFT's entertainment sector business. They will collaborate jointly on NFT product development planning and sales marketing.
MLD represents groups such as MOMOLAND and T1419, as well as actor Yeonwoo. The company has also signed an agreement with global IT firm NHN to expand next-generation platform businesses.
Recently, MLD expanded its business scope by acquiring three companies: BM Entertainment, R&D Company, and Double HTN, establishing a label system.
Blueberry NFT, which signed NFT contracts last month with the Korea Professional Baseball Players Association and the Professional Football Federation, plans to accelerate market leadership by expanding its NFT business into the entertainment sector through this new agreement.
A Blueberry NFT representative stated, "With this agreement with MLD, we have expanded our NFT business from professional sports to entertainment," adding, "We will do our best to become a leading company in all NFT fields going forward."
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