May Shopping Chance Unfolds Vividly Online

Increased Gift Demand in Family Month... Real Shopping Popular with Videos and Virtual Fitting

[Asia Economy Reporter Kim Cheol-hyun] As May, the month of family, approaches, various services adding unprecedented 'vividness' to online shopping, where demand for gift preparation is surging, are emerging and gaining attention.

'VReview,' operated by AI startup Indent Corporation, is a one-stop platform that collects video reviews from actual buyers through its patented AI chatbot technology and automatically uploads them to online shopping malls. Within two years of its launch, it has been adopted by over 2,000 shopping malls. It helps decision-making with vivid video reviews as if the product is right in front of you, making it perfect for choosing gifts online.

If you want to buy accessories as a gift for your partner, there is the accessory shopping mall 'Wingbling' that utilizes VReview. Wingbling provides video reviews of accessories actually worn, allowing customers to see the sparkle and atmosphere at a glance. For those who want to buy clothes for children during the family month, the children's clothing specialist site 'Ozkids' offers a variety of video reviews showing actual wear. It is useful to preview the styling and get a sense of how the clothes will feel when worn by children.

There is also a virtual fitting service for those who worry about not knowing the recipient's size when preparing accessory gifts. The fine jewelry brand 'Golden Dew' offers an 'AR Virtual Try-On' service that allows customers to virtually try on jewelry. Jewelry is often difficult to purchase online because it is hard to know the actual size without trying it on in offline stores. Considering this, Golden Dew introduced this service so consumers can easily experience and purchase jewelry online.

Consumers can virtually try on multiple products alternately to choose the one that suits them best. In the case of rings, AI recognizes finger position, pose, and length in real time to reduce size errors, providing a vivid experience as if worn directly.