Lotte Department Store Linen Fair 'Up to 60% Off'... "Cool and Light"

Lotte Department Store will hold the '2021 Linen Fair' from the 14th to June 30th.

[Asia Economy Reporter Lim Chun-han] Lotte Department Store announced on the 9th that it will hold the '2021 Linen Fair' at about 30 major stores including the main branch and Jamsil branch from the 14th to June 30th. The event period was moved up by three weeks compared to last year and extended by more than a month in preparation for this summer.

At this event, Lotte Department Store's own brand 'UNIT' will showcase over 200 linen products in about 60 styles, including this year's new products and leftover items that were planned in advance for over a year, at discounts of up to 60%.

Linen, made from flax plant fibers, is a popular clothing material that does not stick to the skin and has excellent breathability due to its material characteristics, making it comfortable to wear in the sweaty summer season. Additionally, the fabric is lightweight and easy to drape, making it suitable for various styling and natural silhouettes without distinguishing between office and daily wear, such as jackets, shirts, and dresses.

In particular, UNIT's 100% linen products are made from high-quality fibers extracted from the stems of the flax plant, featuring excellent breathability and moisture absorption, and do not stick to the skin, providing a cool feeling. Linen-cotton blended products maximize the advantages of linen along with the softness and ventilation of cotton, while linen-rayon blends offer a subtle sheen, calm colors, and a natural material feel that creates a sophisticated atmosphere.

During the event period, customers who purchase UNIT products including linen items worth more than 100,000 KRW will receive a UNIT eco bag made of cotton material as a first-come, first-served gift.

Meanwhile, the Lotte Department Store Mall on Lotte ON has been running this event a week earlier since the 7th, offering enhanced benefits such as a 10% discount on 2021 new products compared to last year.

A Lotte Department Store official said, "Linen is a natural material representing summer, used in various clothing products for its unique coolness and touch, and is expected to be popular again this summer. We have made efforts to allow customers to enjoy linen products more comfortably and easily by combining UNIT brand's unique and differentiated colors and high-quality materials with linen knitting."