Kwangbok Lee, President of Dongseo Food, Joins the 'Children's Traffic Safety Relay Challenge'

Kwangbok Lee, President of Dongseo Food (second from the left), and Dongseo Food executives and employees are participating in the 'Children's Traffic Safety Challenge'.

[Asia Economy Reporter Lim Hye-seon] Lee Kwang-bok, CEO of Dongseo Food, participated on the 7th in the 'Children's Traffic Safety Relay Challenge' to prevent children's traffic accidents and establish a safe traffic culture.

The Children's Traffic Safety Relay Challenge is a relay-style campaign launched in December last year by the Ministry of the Interior and Safety and the Ministry of Education to raise public awareness about preventing traffic accidents in school zones and to establish a traffic culture that prioritizes child protection.

CEO Lee Kwang-bok joined the campaign upon the recommendation of Kim Jae-ok, CEO of Dongwon F&B. He took a commemorative photo holding the children's traffic safety slogan, "Stop at 1, Look both ways at 2, Wait for 3 seconds, Prevent 4 dangers," together with employees, and recommended Yoo Jung-geun, CEO of Cheil Worldwide, as the next participant.

CEO Lee said, "I am honored to participate in a campaign for the traffic safety of children who will lead the future of our country," adding, "I hope a traffic culture that prioritizes children's safety will be established."