SSJ Planet Gains Popularity Among Creators with China-Specific Strategy

- Successful First Recruitment Closure Amid Hot Interest
- Participation from Various Creators Including YouTubers, TikTokers, and Instagrammers

Recently, there has been a notable response to SSJ Planet, which is conducting MCN business primarily in the Chinese content market.

The first round of creator recruitment held in the first half of the year received a much hotter response than expected, resulting in contracts with more creators than initially planned. In particular, participation from creators active on various platforms such as YouTubers, TikTokers, and Instagrammers has led to a solid lineup.

Currently, SSJ Planet is working with numerous popular YouTubers. Some of the creators who signed partnerships through the first recruitment are already in the process of opening channels and undergoing review on Chinese platforms, paving the way for a successful entry into the Chinese market.

The representative streaming platform in China, where YouTube service is not supported, is 'Bilibili.' It enjoys great popularity among Chinese people in their teens and twenties, known as Generation Z, and recently got listed on the Hong Kong stock exchange following its Nasdaq listing. With about 54 million daily users, the market is very large and is evaluated to have limitless growth potential.

In this market situation, entering the Chinese content market is like a land of opportunity for creators. However, since individuals face limitations when entering Chinese platforms with different languages and cultures, partnerships with MCN companies are almost essential. SSJ Planet has local partners, enabling it to provide various services from recommending content tailored to Chinese culture and trends to channel and content management and settlement. Additionally, in the Chinese market, where copyright issues such as unauthorized use of content are frequent, SSJ Planet conducts constant monitoring to protect creators' rights and can respond quickly when problems arise, which is another advantage.

An SSJ Planet representative said, "We are truly grateful for the much hotter response than expected. We ask for your continued interest in the second recruitment starting in May."

Detailed information on applications and inquiries can be found on the SSJ Planet website.