Samsung 'Galaxy Buds Pro' and Laneige Neo Cushion Collaborate to Launch 'Collaborahe' Package

Collaboration with Amorepacific Featuring 'Phantom Violet' Color
Includes 'Galaxy Buds Pro' and 'Laneige Neo Cushion'
Available from the 12th on Samsung Electronics Website, Amorepacific Mall, and Powderroom Store

[Asia Economy Reporter Eunmo Koo] Samsung Electronics announced on the 3rd that it will release a special package called 'Galaxy Buds Pro with Laneige Neo Cushion Collabora-hae (Collabora-hae)' in collaboration with Amorepacific on the 12th.

The Collabora-hae package consists of the Galaxy Buds Pro in Phantom Violet color and Laneige Neo Cushion, a popular cushion foundation from Amorepacific's beauty brand Laneige. The special package is priced at 199,000 KRW, while the individual prices of the two products are 239,800 KRW and 25,000 KRW, respectively.

Samsung Electronics and Amorepacific planned this package inspired by the similarity in design of the two products, both featuring a rounded square shape. The Phantom Violet color, first introduced with the Galaxy Buds Pro, was applied throughout the entire package. The Laneige Neo Cushion included in the package was completed with the same concept as the Galaxy Buds Pro, applying a matte material to the Phantom Violet color, and the package itself also features the Phantom Violet color.

The Collabora-hae package will be first unveiled on the 3rd on 'Powder Room,' the largest beauty platform in Korea. Samsung Electronics plans to sell it in limited quantities starting from the 12th on the Samsung Electronics website, Amorepacific online mall, and Powder Room store. Prior to the official sale, a pre-sale will be held on Naver Shopping Live on the 11th. Various gifts such as Laneige sample kits, Anycall cases, wireless microphones, and Powder Room special points will be provided depending on the sales channel.

The premium wireless earphones Galaxy Buds Pro offer a small and lightweight design with comfortable wearability, equipped with 2-way speakers that deliver clear sound and tone from bass to treble without distortion. It also supports an advanced intelligent ANC (Active Noise Cancelling) function that adjusts according to the surrounding environment. Since its release on January 29, the Galaxy Buds Pro has sold over 500,000 units domestically, maintaining its popularity.

Laneige Neo Cushion has attracted attention since its launch last year with its new form of sensory design and innovative technology. The Neo Cushion contains a super cover concealer in a big pore carrier, providing strong coverage and adhesion to perfectly cover skin pores and blemishes. With the 'Strong Fixer Coverage' technology, it is a matte cushion that offers ultra-close coverage without smudging anywhere in daily life.

A Samsung Electronics official said, "We planned this unique collaboration with a beauty brand so that the MZ generation, who actively express themselves, can freely show their individuality with the sensory Phantom Violet color," adding, "We will continue to introduce products that satisfy diverse consumer tastes with Galaxy's unique colors and designs."