Henkel Home Care Bref Launches 'Power Hygiene Pack' on Home Shopping

Broadcast on Shinsegae TV Shopping from May 4th, 2:33 PM

[Asia Economy Reporter Lim Hye-sun] Henkel Home Care Korea announced on the 30th that Bref, a toilet and household cleaner brand, has launched the 'Power Hygiene Pack' for home hygiene management.

On the 4th of next month, from 2:33 PM for 60 minutes, the launch broadcast of the ‘Bref Power Hygiene Pack’ will be aired on Shinsegae TV Shopping, a home shopping exclusive channel. The Bref Power Hygiene Pack consists of four types: the hanging toilet cleaner ‘Bref Power Active’, and three spray-type household cleaners ‘Bref Power’ for bathroom, kitchen, and mold use. The price is 40,900 KRW.

Bref stated, "With social distancing measures to prevent the spread of COVID-19 leading to longer time spent at home, home hygiene management has become more important than ever," adding, "Reflecting the increased consumer interest in home hygiene management and the demand for easy and effective cleaning, we have composed this essential pack to easily take care of home care throughout the house."

‘Bref Power Active’ created the category of ‘hanging toilet cleaners’ and has ranked number one in the domestic toilet cleaner market for eight consecutive years. ‘Bref Power’ is a household cleaner with powerful cleaning performance using Henkel’s latest German technology power formula, and is available in three types according to usage and location: bathroom, kitchen, and mold.